Parade magazine 1938 dating tips
Carlton, paying 0 for the business and 0 for the office furniture. Congress passes the Pure Food & Drug Act, forcing product labels to list the active ingredients.
It wasn't that he didn't care how she looked, however.
Asa Briggs Chandler registers Coca-Cola as a trademark. Rowell of Boston founds Printer's Ink, a magazine that serves as the "little schoolmaster in the art of advertising." N. Woodbury Soap breaks its "The skin you love to touch" campaign in the Ladies' Home Journal, marking the first time sex appeal is used in advertising.
The Audit Bureau of Circulations is formed, standardizing auditing procedures and tightening up definitions of paid circulation.
The Federal Trade Commission Act is passed, and Joseph E. Section 5 allows it to issue cease-and-desist orders against dishonest advertising. Walter Thompson retires; Stanley Resor and a group of colleagues buy him out for 0,000.
Resor becomes president, establishes a market research department and closes the London office to save costs.